A new Triumph dealership will be opening in Spring 2021, thanks to a significant investment
by Destination Triumph, owned by Ian Sexton and Peter Parker, in collaboration with Triumph
The dealership is to be named Destination Triumph Dorset and will be located in Stony Lane,
Christchurch. It will be the third dealership in Destination Triumph’s portfolio, which includes
Destination Solent and Destination Washington.
Destination Triumph has a well-established track record in the region and the team is vastly
experienced and knowledgeable about both the entire product line-up and the Triumph brand.
The new dealership will be able to provide customers across Dorset with high quality local
support, service and expertise. The online experience for customers will be just as good, using
the latest technology such as live video chat, e-commerce, video tours and virtual
appointments from the team.
Work is expected to start on the Christchurch site in January, with the planned opening for
Spring 2021. The launch will create several new jobs, and recruitment for Triumph Dorset is
currently open via the Destination Triumph careers website.
Devron Boulton, Triumph UK & Ireland General Manager said: “We are hugely excited about
the opportunity to bring a first-class Triumph dealer to the Dorset region and support local
customers. For 2021 we have an exciting line up of new motorcycles so there’s every reason
to pay Destination Triumph Dorset a visit.”
Ian Sexton, Owner of Destination Triumph said: “We are pleased to announce the latest
investment in the new Dorset site. We have a great deal of confidence in the Triumph brand
given our two existing dealerships and believe this is an exciting opportunity to enhance
support for the Dorset biking community.”